Pillowfort by Target

As if we all need another reason to go to Target, right?

I have no idea how I missed this, but I was totally unaware of Target's new line called Pillowfort until my sister-in-law asked me how excited I was about it. After clarifying (googling) what this newfangled 'pillow fort' was, I quickly determined the answer was: excited! 

First off, as a disclaimer: I've found that this line is very inspired by other shops. Most specifically, Land of Nod, but it seems like they took inspiration from some smaller shops that I support, too. And it made me a little sad to see, since designers work their butts off to make sure they're putting out something beautiful and novel into the world. That said, I support Target and love that they stand for bringing good design at reasonable prices to the masses. And I hope they didn't intentionally rip anyone off. Either way, it's great to see some kids' decor coming out of Target that goes beyond the basic and is design-minded. 

Anyway, I've created a round-up of some of my favorite pieces from the collection (and I've kept out the heavily inspired pieces from this round-up - I think). Overall, this collection has a whimsy and fun quality to it that would be perfect for a kid's room or playroom. And I especially love their storage pieces!